We solve all corporate attitude and training problems
of your company.
learn to be a
company driven by meanings. ®
Every company has objectives, processes, indicators, technology, and strategies. But before any action uses all this information, there is something more powerful… meaning.
Who are we?
The Meaning Making Company is a firm specializing in transforming business performance by employing what is most valuable to a human being:
Their meanings.
In addition, we work on corporate training, all those small traits that no one paid attention to in a person's education and that end up being determining factors in business performance.
Our experience
We have over 30 years of experience representing companies of all sizes globally.
disaster scenarios
and events
We combine knowledge of human behavior, organizations, and meaning-making with a methodology designed to intervene in complex transformation processes.
Why the we do Meaning Making?
A new strategy, a cultural transformation, a merger, a change in leadership, or a restructuring can modify an organization's intention without necessarily changing the way people interpret and live that new reality.
Then problems arise such as:
The strategy doesn't trickle down to the organization.
People understand the what, but they can't find the why.
Change generates resistance.
Culture ceases to accompany business.
Teams lose cohesion.
The same problems reappear.
The problem isn't always what the organization wants to do. It's the meaning people give to what's happening.
What makes us
different?
We transform realities through Meaning Making.
It's not just about changing processes, communicating better, or training people.
We work on the causes, not the symptoms.
We intervene in people, culture, and business simultaneously to transform the meanings that determine how an organization thinks, decides, and acts.
What is
Meaning Making?
People don't act solely on instructions. They act based on what those instructions mean to them. Meaning making is the process of transforming the meanings that determine how an organization thinks, decides, and acts, by linking an emotion to a person, situation, or project, thereby giving it significance.
In organizations, these meanings determine how people:
They interpret a strategy
They react to a change
They relate to others
They make decisions
They adopt new ways of working
They build commitment
They turn an intention into action
Where do we apply Meaning Making?
Organizational transformation
To accompany people in building a new reality.
Strategy
To transform strategic intention into motivations that drive those who must execute it.
Culture
To transform the meanings that underpin behaviors, relationships, and ways of working.
Leadership and teams
To build shared meanings and generate cohesion.
Growth and restructuring
To help people find meaning in a new organizational reality.
Crisis
To intervene on the meanings that determine how people interpret and respond to critical situations.
How do we do it?
We transform the organization's intention into reasons capable of mobilizing people.
Our methodology works on a sequence:
INTENTION
REASONS
CONVICTIONS
EMOTIONS
THOUGHTS
ACTIONS
From this we intervene in the meanings that determine people's experience and their relationship with the organization.
Our methodology
Meaning Intelligence
We diagnose business continuity and discontinuity and build a continuity map and a reasons map.
Meaning Architecture
We designed the intervention strategy and mapped out the journey.
Meaning Activation
We are launching Meaning Making.
Meaning Evolution
We reviewed the results obtained together with the organization.
Meaning Awareness
We conclude the process by acknowledging the transformation and the installation of the methodology within the team.
Meaning Dynamics
We adjust the strategy as new variables appear.
Our impact
A transformation is not sustainable if it depends on someone else continuing to push it.
The goal of our work is for the organization to develop the ability to understand and use meanings as the driving force behind its evolution.
We're not just looking to solve today's problem. We want the organization to be able to continue evolving tomorrow.
About us
AJ De Rosenzweig
Conceptual creator of Meaning Making
He is the founder of the World Institute of Organization, the first organization dedicated to the development of Organization as a natural science (OCCN).
Marcela Guido
Spreading Meaning Making among companies
With 30 years of experience in the corporate world, Marcela Güido has met both companies with little Meaning Making and organizations where meaning, collaboration and creativity are part of their culture.
Success Stories
Our experience includes Fortune 500 organizations and companies of different sizes and sectors.
The change begins
Let's talk about what's happening in your organization and explore how Meaning Making can help transform that reality.
