Everything valuable to a human being
is about meanings . . .
What do we do?
It is the most powerful ability that we human beings have, through which we can transform intentionality...
... and intentionality is everything.
What is MeaningMaking ® ?
Why does it matters?
Because through MeaningMaking ®
we modify positions
We eliminate resistance
We align intentions
We focus on what's important
we construct our transcendental sense
and we literally transformed the interaction.
What do
we use
MeaningMaking® for?
Building Corporate Culture with Purpose
We turn going to work into an exciting field of cultivation, framing business challenges as personal challenges under a continuity-driven approach. Through the Meaning-Making Method® we bring to the center the meanings that nourish and give life to the values that define how things are done. We have participated in building organizational culture at a global level for Fortune 500 companies.
Facilitate Mergers and Acquisitions
The only sensible way to carry out a merger or acquisition is through meaning-making. We help people understand the behavior of the phenomena that arise during these moments through a continuity-based approach, regardless of the path ahead. Using the Meaning-Making Method® we support the transition and alignment of working groups, building narratives of cycles.
Meaning Making for Eventos
We symbolize events to represent the eras of a business through their meanings. Through the Meaning-Making Method® we turn an event into a book with different chapters, scenographies, and actors, through which the story of meanings is told. We transform events into the emotional memory of the business.
Design Emotional Compensations
We help companies design, integrate, and fulfill emotional salary as part of their compensation plans. Emotional Salary represents the most important form of return a business can offer, through which stability, innovation, and growth are achieved. From fulfilled human beings emerge the most creative and generous expressions through which circles of abundance are built.
Remove Fatigue & Frustration
We transform fatigue and frustration into evolution through meaning-making. Through the Meaning-Making Method® we transform understanding into evolution, creating sequences of innovation.
What's in it for you and your company?
FORMATS OF OUR SERVICES
¿Qué nos hace diferentes?
We were the first to speak of MeaningMaking ® as a concept that integrates purposes into meanings and turns them into motives that become convictions, from which human beings define their stance toward life.
We are the only ones with knowledge of Organization as a natural science, because we are the founders of the World Organization Institute. By combining the latest advances of our discipline with neuroscience, we understand the path the brain follows to write emotional memory.
We have achieved successful results in the most demanding scenarios, including disasters, crises, refugee camps, and the organization of more than 1,000 corporate projects with Fortune 500 companies.
We are the generation of Meaning-Makers that opens the path.
Meet Antonio
Founder
35 years of experience in Fortune 500 companies.
35 years of experience working for companies such as Mars, Nestlé, Kellogg, and Unilever
First exponent of the Organization as a natural science.
After the 2004 Asian tsunami, Antonio discovered that the same principles used in organizing complex events such as papal visits worked in disaster scenarios and found grounds to consider organization as a natural science.
Creator of the Meaning - Making canvas methodology.
After 35 years organizing corporate events, complex events, and working with people in complex situations, Antonio realized that almost all companies and governments forget what makes work effective and connects people. Through his Meaning-Making Canvas method, he weaves together the culture of work groups using the stories of the people, the company, and current challenges.
Proven results in global projects
Through Meaning-Making we have changed not only the approach, but also the posture and behavior in the face of global challenges.
During the COVID-19 pandemic, we proposed to both governments and companies to approach the phenomenon as an evolutionary period rather than as a threat. Then, through organizational guidance and Meaning-Making techniques, we maintained the focus on innovation, reaching conditions that still prevail today and allow our clients to maintain leadership in their sectors — all thanks to the shift in perspective
Specialist in corporate retreats
After 1000+ events, we have built a reputation and a track record, but above all, we have learned to honor the significance of businesses; the significance of the cultures of the places where we organize events; and to honor every moment that is part of the story of every human being.
We are, above all...
... people driven by meaning.
We have done it, we keep doing it . . .
Meaning-making during papal visits & complex events
Meaning-making during State summits (APEC gender summits)
Meaning-making for disaster scenarios (OEDC Secretary-General {Angel Gurría})
Meaning-making for companies (Mars Inc.)
Scientifically supported meaning-making (Alejandro Frank and Carlos Ludlow, Center for Complexity Sciences, UNAM)
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Meaning-making for millions of people during COVID-19 through governments.
Meaning-making for complex social scenarios (refugee camp in Uganda)
. . and wherever it is needed,
we will do it again.
We work with international organizations, academic institutions, and Fortune 500 companies. . .
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and with smaller ones
The size of a company is determined
because of its capacity to signify
The Meaning Making Company® offers several formats
of service to signify everything from organizational cultures, events and meetings, to establishing definitions
that help to understand phenomena.
Some examples we can share:
STATE SUMMIT: APEC
GENDER PERSPECTIVE
Before #MeToo existed, representatives from 21 countries were outlining, at the Gender Summit within the APEC framework, which we organized, the first strokes of an era of women's empowerment. Among the topics of greatest interest to the world of meaning, the redefinition of gender roles stands out as a transformative force in the world. Men and women find ourselves redesigning gender roles in relation to ourselves, to each other, and to others, creating a world of contrasts that, while moving at different speeds, is also moving in a single direction: the redefinition of gender.
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REFUGEE CAMPS
INTERCULTURAL RESIGNIFICATION
There are approximately one hundred million refugees in the world, and perhaps those unfamiliar with their plight overlook the effort they make beyond the daily struggle for survival: the struggle to live permanently in a space designed to be temporary. Imagine having to share your home, your food, and your time with people who belong to the "side" that forced you to leave your home. They, like you, refused to join the violence, but that never meant abandoning their beliefs or their values. By working in refugee camps and organizing projects, we contribute to cultural reinterpretation, resulting in a fusion of wills: human beings who set aside their differences to rebuild their reality. Four years ago we started with Joseph Tchomba, and today, we have more than 2,000 refugees working on different projects, teenagers as young as 13 who are pregnant as a result of rape, young people who considered becoming criminals, women and men who had everything taken from them and, thanks to their ability to find new meaning, are emerging with strength, finding continuity, love and universal support again.
INTERNATIONAL ORGANIZATIONS
OECD - PARIS, FRANCE / SIGNIFICANCE OF DISASTERS
Imagine sitting in a meeting with the representative of the UN Secretary-General for Disaster Risk Reduction and Management, alongside a group of specialists trying to save lives in critical situations, and realizing that we humans don't have a clear definition of crisis or disaster. By providing the elements to build a shared understanding of these and other concepts, we transform the management of complex situations. We are the authors of the scientific definition of the terms crisis and disaster, from which we designed the Universal Disaster Magnitude Scale, contributing the appropriate approach to understanding and interacting with natural and social phenomena. This has made us a key element in the evolution of human consciousness regarding the behavior of evolutionary mechanics in the natural order.
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COVID-19 PANDEMIC
SIGNIFICANCE OF THE PHENOMENON
Never before in the history of the modern era has it been so important to give meaning to a phenomenon in order to understand it—and thus, to interact with it. During the COVID-19 pandemic, we helped populations find meanings that allowed them to align the phenomenon with the changes in their lifestyle—because, quite literally, their survival depended on it. Thanks to the success of this effort, many governments found in our services the solutions to create narrative, design social training programs, and mitigate the emotional effects that the pandemic caused in their people. Through re-signification, for many, the COVID-19 pandemic became an evolutionary phenomenon that restored displaced values which, in turn, completely reshaped motives, convictions, and ways of life.
NOTE FOR CORPORATE OFFICES:
Although our experience is 80% comprised of corporate cases, for privacy reasons we cannot share any examples.
Instead, we can tell you that we have participated in the transformation of organizational culture at a global level, of transnational companies, in the adaptation of values in changing environments, we have been involved in nearly five hundred corporate events, managing to renew the motivations of work groups, clients and suppliers.